In today’s digital world, creating content is essential for any company wanting to stand out in a highly competitive market. While we’ve only just started using artificial intelligence tools, they’re already opening up a lot of new possibilities. This has left many businesses wondering if the future of content lies with these tools or if human creativity is still the key. The answer isn’t straightforward. AI may provide efficiency and consistency, but human-made content brings a unique creativity and emotional depth that, at least for now, AI can’t quite match.
AI is proving to be a very powerful tool for large-scale content creation. Thanks to its ability to process large amounts of data, it can generate content quickly, optimized and adapted to different formats. This makes it an ideal choice for companies that need to produce a large amount of content in a short time or for repetitive, data-driven tasks such as generating reports, product descriptions or simple articles. In addition, its adaptability makes it especially useful for optimizing content according to SEO trends or user preferences, which helps companies stay competitive in the digital marketplace.
However, not everything is rosy. Despite its ability to improve productivity and efficiency, when it comes to generating content, AI can generate serious problems: the generation of content from copyrighted material, problems of “hallucinations” generating statistics or data, or the lack of awareness when it comes to providing nuances to the generated content, since it is based on patterns. [Author link]
On the other hand, human-created content offers something that AI cannot yet fully replicate: creativity, emotion and personal connection. Human writers have the ability to tell stories in unique ways, using nuances and approaches that resonate on an emotional level with their audience. This ability to generate empathy and establish deep connections is crucial to building a strong, authentic brand.
In addition, humans can bring a touch of personalization and originality that can hardly be matched by AI. Human writers are able to offer unique perspectives, develop complex narratives and adapt their style to align with a brand’s values or their audience’s expectations.
The human mind is exquisitely complex, which makes us excel at wordplay and subtlety, and from there, irony or sarcasm springs forth. Which also explains why AI jokes are so bad…
References:
https://blackbear.global/blog/ai-vs-human-generated-content-is-content-marketing-still-worth-it
https://www.entrepreneur.com/leadership/ai-vs-humans-why-humans-will-win-in-content-creation/471975