Is Bluesky for brands a suitable X/Twitter substitute for your marketing strategy?

What is Bluesky and how is it evolving?

Jack Dorsey, a co-founder of Twitter, launched the decentralized social network Bluesky in 2019. It was developed with the intention of granting users greater control over their data and offering an experience independent of big business influence.

Trump’s win in the U.S. elections drove many users to this platform, adding to the ones that were already unhappy after Elon Musk’s acquisition in 2022. Bluesky now has a global user base of over 17 million. At least 23% of MEPs already have a profile on the platform, according to a research we carried out. This places this new platform on the radar of every media planner. 

Alternatives to Twitter (X): is Bluesky the ideal choice?

For clients looking for alternatives to X/Twitter, Bluesky is a promising option due to its focus on privacy, customization, and user control. It is definitely a more flexible and strong place when it comes to harmful content, false information, and extreme ideologies that are not being checked.

Bluesky still doesn’t have any paid or advertising mode, so all the effort should be organic, but this is not a bad thing. Since the platform is not full of promotions, organic tactics can be implemented and might be even more effective.

To implement these tactics, you should first map out your people of interest. The ones you think might help you achieve your goal.

At Sybaris, we created a methodology to classify influencers and ask their help depending on the situation and campaign phase.

Most importantly, focus on the really important ones. Don’t waste time on those who are not relevant and don’t have enough activity on the matter.

Contact us if you want to know more.